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Thursday, December 10, 2009

Lijit + Publishers = Even More Money

This week, Lijit has released the latest version of our ad platform. The two key features for this release are the introduction of commissions that will be paid to publishers for advertiser referrals, and the launch of our closed beta program for ad placement on the content pages of our publishers.

Publisher Commissions

Publishers will earn commissions in two ways for referring advertisers who create keyword search ad campaigns. Direct referrals are made by publishers who send the link found on the “Sell Your Ad Inventory” tab to an advertiser who builds a campaign. Indirect referrals are made when an advertiser clicks on the “Advertise Here” link found on the Lijit Search Results and creates a campaign. In each case, Lijit will pay the referring publisher a commission for each valid click. The amount that publishers earn for clicks on their search results page is unaffected by the commission structure.

Content Page Ad Placement

To provide publishers with additional ways to monetize their sites, we are building upon our existing ad platform to offer publishers the ability to place ads on the content pages of their sites. Publishers will have the ability to choose between placing text ads or image ads on their sites, and what size they want their ads to be.

Publishers will be compensated on a CPM (cost per thousand impressions) basis, meaning that the publisher’s account will be credited based on page views, rather than clicks. Before opening this up to everyone, Lijit is going to run a closed beta program, so that we can gather real feedback from real publishers that we will use to optimize the publisher experience. If you would like to participate in the beta program, please click here.

Please keep an eye out for more information about Lijit’s program for content page ad placement and how you can participate.

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